Beyond relationship marketing: technologicalship marketing
Abstract
Argues that relationship marketing is not a complete paradigm shift. Without effective use of technology, relationship marketing is not an effective strategy. Hence, relationship marketing, based on technological advances, can be considered as a new paradigm. It is demonstrated that everything companies do to build consumer loyalty is affected by technology. It is shown that traditional, relationship, and technologicalship marketing are...
Paper Details
Title
Beyond relationship marketing: technologicalship marketing
Published Date
Feb 1, 2000
Volume
18
Issue
1
Pages
9 - 23
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