Co-creating Second Life Market—Consumer Cooperation in Contemporary Economy

Volume: 28, Issue: 4, Pages: 355 - 368
Published: Dec 1, 2008
Abstract
In this article, we draw on our participant observation in the virtual-technology context of Second Life to explore cocreation's prepossessing claim of consumer empowerment and its connections to contemporary forms of social organization. We conclude that while consumers are genuinely empowered by co-creation practices, this empowerment that frees the consumer in a diversity of ways also offers significant avenues for entrapping the consumer...
Paper Details
Title
Co-creating Second Life Market—Consumer Cooperation in Contemporary Economy
Published Date
Dec 1, 2008
Volume
28
Issue
4
Pages
355 - 368
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