How to get the most from a business intelligence application during the post implementation phase? Deep structure transformation at a U.K. retail bank
Volume: 25, Issue: 1, Pages: 29 - 46
Published: Jan 1, 2016
Abstract
This paper focuses on the process of maximizing the benefits from a business intelligence (BI) application. A general theoretical framework of analysis is formulated based on previous research into organizational deep structure and inertia. Our framework is applied to a case study of a U.K. retail bank which used an existing customer profitability BI application to transform its marketing strategy. We find that an organization’s ability to...
Paper Details
Title
How to get the most from a business intelligence application during the post implementation phase? Deep structure transformation at a U.K. retail bank
Published Date
Jan 1, 2016
Volume
25
Issue
1
Pages
29 - 46
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