Marketing the corporate university or enterprise academy

Volume: 16, Issue: 7, Pages: 410 - 418
Published: Oct 1, 2004
Abstract
This article considers solutions to the one of the areas of greatest weakness in corporate university management, that of the marketing of its purpose and benefits. It draws upon a stakeholder framework to define the different relational perspectives which have to be managed for success in establishing the corporate university brand as having the capability to deliver career potential and also add another level of value to the enterprise at all...
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Paper Details
Title
Marketing the corporate university or enterprise academy
Published Date
Oct 1, 2004
Volume
16
Issue
7
Pages
410 - 418
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