The race to implement co-creation of value with stakeholders: five approaches to competitive advantage
Abstract
Purpose – After leading more than thirty co-creation projects, and observing more than 200 others, the author can offer a view on why co-creation with stakeholders is becoming a cornerstone of the creative economy and suggest how the most popular approaches contribute to helping firms gain a competitive advantage through connections that enable continuous innovation. Design/methodology/approach – To tackle large, complex problems, co-creation,...
Paper Details
Title
The race to implement co-creation of value with stakeholders: five approaches to competitive advantage
Published Date
Jan 14, 2014
Journal
Volume
42
Issue
1
Pages
2 - 8
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Notes
History