Strategic planning for nursing homes: A market opportunity analysis perspective
Abstract
Market opportunity analysis is a framework for systematic strategic planning involving the analysis of demand, market segments, competition, industry, and channels of referrals. This approach enables nursing homes to select target markets and to design marketing programs to attract those target...
Paper Details
Title
Strategic planning for nursing homes: A market opportunity analysis perspective
Published Date
Jan 1, 1989
Volume
14
Issue
4
Pages
11 - 19
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