The Effect of Corporate Social Responsibility on Brand Building
Abstract
The objective of this research has been to find out the effect Corporate Social Responsibility (CSR) would have on the building of future brands in an organisation. Some beneficiary communities were segmented into focus groups for discussions on the ramifications of CSR. The discussions brought forth three main ramifications (namely; stakeholder expectations, collaborations and research & Development) which eventually led to the discovery of...
Paper Details
Title
The Effect of Corporate Social Responsibility on Brand Building
Published Date
May 21, 2014
Volume
6
Issue
3
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