Significant components of service brand equity in healthcare sector
Volume: 25, Issue: 4, Pages: 343 - 362
Published: Apr 27, 2012
Abstract
Purpose The purpose of the study is to examine three significant components of service brand equity – i.e. perceived service quality, brand loyalty, and brand image – and analyze relationships among the components of brand equity and also their relationship with brand equity, which is still to be theorized and developed in the healthcare literature. Design/methodology/approach Effective responses were received from 206 respondents, selected...
Paper Details
Title
Significant components of service brand equity in healthcare sector
Published Date
Apr 27, 2012
Volume
25
Issue
4
Pages
343 - 362
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