Exploring the relationships between shopping trip type, purchases of products on promotion, and shopping basket profit
Abstract
How different types of shopping trips influence consumer search and purchase behavior has long been of interest to marketing practitioners and scholars. The reliance of retailers on price specials to influence economic performance means gaining knowledge about linkages between shopping trip type and the consumer response to price specials is important. The present study examines how major shopping trips, fill-in shopping trips, and shopping...
Paper Details
Title
Exploring the relationships between shopping trip type, purchases of products on promotion, and shopping basket profit
Published Date
Jan 1, 2003
Journal
Volume
56
Issue
1
Pages
17 - 29
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Notes
History