Metric and Scale Design as Choice Architecture Tools
Volume: 33, Issue: 1, Pages: 108 - 125
Published: Apr 1, 2014
Abstract
Interest is increasing in using behavioral decision insights to design better product labels. A specific policy target is the fuel economy label, which policy makers can use to encourage reduction in carbon dioxide emissions from transport-related fossil-fuel combustion. In two online experiments, the authors examine whether vehicle preferences can be shifted toward more fuel-efficient vehicles by manipulating the metric (consumption of gas vs....
Paper Details
Title
Metric and Scale Design as Choice Architecture Tools
Published Date
Apr 1, 2014
Volume
33
Issue
1
Pages
108 - 125
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