CSR and the Mediated Emergence of Strategic Ambiguity

Volume: 120, Issue: 4, Pages: 555 - 569
Published: Apr 1, 2014
Abstract
We develop a framework for understanding how lack of clarity in business press coverage of corporate social responsibility functions as a mediated and emergent form of strategic ambiguity. Many stakeholders expect CSR to exhibit clarity, consistency, and discursive closure. But stakeholders also expect CSR to conform to varying degrees of both formal and substantive rationality. These diverse expectations conflict with each other and change over...
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Paper Details
Title
CSR and the Mediated Emergence of Strategic Ambiguity
Published Date
Apr 1, 2014
Volume
120
Issue
4
Pages
555 - 569
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