Perceived Benefits and E-Commerce Adoption by SME Travel Agents in Developing Countries

Small and medium-sized enterprises (SMEs), particularly in developing countries, are regarded as slow adopters of technology, especially e-commerce. Travel agents are a typical category of SMEs, experiencing changes in the travel market structure, caused by the use of e-commerce. E-Commerce adoption is a means of supporting agents’ future survival and competitiveness at a time when many are facing the threat of disintermediation from the global...