Customer value: a review of recent literature and an integrative configuration
Abstract
The concept of customer value is becoming increasingly used in strategy and marketing literature in recent years. Customer value is considered central to competitive advantage and long‐term success of business organizations. Consequently, a great importance attached to this concept. This paper attempts to build an integrative configuration of the concept of customer value that reflects its richness and complexity. It reviews, synthesizes and...
Paper Details
Title
Customer value: a review of recent literature and an integrative configuration
Published Date
Jun 1, 2004
Journal
Volume
42
Issue
5
Pages
645 - 666
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