Consumer substitution decisions: an integrative framework
Abstract
Substitution decisions have been examined from a variety of perspectives. The economics literature measures cross-price elasticity, operations research models optimal assortments, the psychology literature studies goals in conflict, and marketing research has examined substitution-in-use, brand switching, stockouts, and self-control. We integrate these perspectives into a common framework for understanding consumer substitution decisions; their...
Paper Details
Title
Consumer substitution decisions: an integrative framework
Published Date
Jun 12, 2014
Journal
Volume
25
Issue
3
Pages
305 - 317
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