Distinct threats, common remedies: How consumers cope with psychological threat
Abstract
Research has consistently demonstrated that psychological threats to the self have a wide variety of consequences for consumer behavior. The present research introduces a novel perspective to this topic by proposing that psychologically distinct domains of threat have a common underpinning in the coping strategies they evoke. Specifically, this paper presents the argument that distinct domains of threat can be linked to either approach...
Paper Details
Title
Distinct threats, common remedies: How consumers cope with psychological threat
Published Date
Feb 11, 2015
Volume
25
Issue
4
Pages
531 - 545
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