Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries
Abstract
This article proposes an international segmentation of consumers based on their attitudes toward luxury. We perform a two-stage empirical study with a data set that combines samples from 20 countries. We provide a substantive interpretation of the results to show that three attitude segments dominate in a Western cultural context. We discuss several directions for future research based on the...
Paper Details
Title
Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries
Published Date
Apr 1, 2005
Journal
Volume
16
Issue
2
Pages
115 - 128
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