On what makes a significant contribution to the retailing literature

During the past 2 years, we have processed scores of submissions to the Journal of Retailing. Those that have not been published (or scheduled for publication) suffer from a variety of problems. Our experience indicates that the single most vexing difficulty with these papers is their level of contribution. In this editorial, we define what we mean by a significant contribution to the retailing literature. We discuss several general ways in...