Effects of Culture and Processing Goals on the Activation and Binding of Trait Concepts
Abstract
Two studies compared spontaneous trait use by Latinos and Anglo-Americans, with trait-implying behaviors equated over cultures on their intentional trait implications. In Study 1, only Anglos showed activation of trait concepts on a lexical decision task. In Study 2, with the more complex stimuli set, Anglos showed greater binding (linkage) of trait concepts and/or behaviors to the actors performing the behaviors. Results were consistent with...
Paper Details
Title
Effects of Culture and Processing Goals on the Activation and Binding of Trait Concepts
Published Date
Jul 1, 2001
Journal
Volume
19
Issue
3
Pages
295 - 323
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