Online social networks in the travel sector
Volume: 3, Issue: 4, Pages: 321 - 321
Published: Jan 1, 2010
Abstract
To advance understanding of online social networks in the travel sector, in which consumers share experiences about travel destinations and search information to plan their travels, this study analyses some antecedents and consequences associated with participation in such networks. The authors consider two levels of participation: observation and knowledge contribution. The data reveal that observation depends on calculative commitment to the...
Paper Details
Title
Online social networks in the travel sector
Published Date
Jan 1, 2010
Volume
3
Issue
4
Pages
321 - 321
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