Configural Advantage in Global Markets

Volume: 8, Issue: 1, Pages: 6 - 26
Published: Mar 1, 2000
Abstract
Achieving a sustainable competitive advantage in global markets depends on the geographic scope and diversity of the firm’s operations and their interlinkage, as well as on the extent of market integration and interdependence. The spatial configuration of the firm’s assets, capabilities, and resources and the ability to manage and use these resources effectively are crucial elements of the firm’s global strategy. The authors examine the nature...
Paper Details
Title
Configural Advantage in Global Markets
Published Date
Mar 1, 2000
Volume
8
Issue
1
Pages
6 - 26
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