Short Communication: Churn models for prepaid customers in the cellular telecommunication industry using large data marts

Volume: 37, Issue: 6, Pages: 4710 - 4712
Published: Jun 1, 2010
Abstract
In this article, we test the usefulness of the popular data mining models to predict churn of the clients of the Polish cellular telecommunication company. When comparing to previous studies on this topic, our research is novel in the following areas: (1) we deal with prepaid clients (previous studies dealt with postpaid clients) who are far more likely to churn, are less stable and much less is known about them (no application, demographical or...
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Paper Details
Title
Short Communication: Churn models for prepaid customers in the cellular telecommunication industry using large data marts
Published Date
Jun 1, 2010
Volume
37
Issue
6
Pages
4710 - 4712
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