Dynamic Transformations for Base-of-the-Pyramid Market Clusters

Extending scholarship on industry clusters, this article reconsiders the relationship between development and marketing opportunities in base-of-the-pyramid market (BOPM) nations. Recent literature on industry clusters suggests a set of theoretical themes regarding cluster efficiencies, governance, adaptability, and performance. These themes are scrutinized using an extended case employing longitudinal, ethnographic data collected from an...