Commentary: Relative Presence of Business-to-Business Research in Retailing Literature
Volume: 16, Issue: 1-2, Pages: 31 - 39
Published: Mar 5, 2009
Abstract
Our objective in this article is to correct the record on the contribution of the Journal of Retailing to business-to-business (B2B) research in marketing. In particular, we refute the assertion of LaPlaca and Katrichis (2009 LaPlaca, P. J. and Katrichis, J. M. 2009. Relative presence of business-to-business research in the marketing literature. Journal of Business-to-Business Marketing., [Google Scholar]) that the Journal of Retailing “does not...
Paper Details
Title
Commentary: Relative Presence of Business-to-Business Research in Retailing Literature
Published Date
Mar 5, 2009
Volume
16
Issue
1-2
Pages
31 - 39
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