Sustainable product-service systems for clothing: exploring consumer perceptions of consumption alternatives in Finland

The clothing industry is in need of innovative business models that can reduce its environmental footprint for which product-service systems (PSS) may provide many opportunities. The chief objective of this study was to identify the positive and negative perceptions of clothing product-service systems (PSS) for the purpose of determining barriers as well as pathways to viability. A mixed-methods study was conducted in Finland. Findings from this...