Modelling outshopping behaviour: a non-metropolitan perspective
Volume: 8, Issue: 3, Pages: 319 - 350
Published: Jan 1, 1998
Abstract
Outshopping is defined as the purchase of goods by consumers outside their local trading area. Outshopping behaviour is of concern to regional (defined in this paper as non-metropolitan) retailers as they recognize competitive forces coming not only from within their own regional trading community, but also from larger, distant regional or urban trading communities. This present study develops an explanatory model of regional outshopping...
Paper Details
Title
Modelling outshopping behaviour: a non-metropolitan perspective
Published Date
Jan 1, 1998
Volume
8
Issue
3
Pages
319 - 350
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