Toward a Reconciliation of Market Power and Information Theories of Advertising Effects on Price Elasticity

Journal Article Toward a Reconciliation of Market Power and Information Theories of Advertising Effects on Price Elasticity Get access Anusree Mitra, Anusree Mitra Search for other works by this author on: Oxford Academic PubMed Google Scholar John G. Lynch, Jr. John G. Lynch, Jr. Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 21, Issue 4, March 1995, Pages 644–659,...