Making judgments in a two-sequence cue environment: The effects of differential cue strengths, order sequence, and distraction

Volume: 19, Issue: 1, Pages: 88 - 97
Published: Jan 1, 2009
Abstract
Consumers frequently evaluate multiple sequential cues of varying strengths in order to draw inferences about a product's quality. The results of three experiments show that when consumers are not distracted, they judge a product's quality more favorably following a strong–weak cue sequence relative to a weak–strong sequence (a primacy effect). However once consumers are distracted from the evaluation task, the primacy effect reverses to a...
Paper Details
Title
Making judgments in a two-sequence cue environment: The effects of differential cue strengths, order sequence, and distraction
Published Date
Jan 1, 2009
Volume
19
Issue
1
Pages
88 - 97
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