Consistency and Validity Issues in Consumer Judgments
Abstract
Journal Article Consistency and Validity Issues in Consumer Judgments Get access Arul Mishra, Arul Mishra Search for other works by this author on: Oxford Academic PubMed Google Scholar Dhananjay Nayakankuppam Dhananjay Nayakankuppam Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 33, Issue 3, December 2006, Pages 291–303, https://doi.org/10.1086/508242 Published: 02 November...
Paper Details
Title
Consistency and Validity Issues in Consumer Judgments
Published Date
Dec 1, 2006
Journal
Volume
33
Issue
3
Pages
291 - 303
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