A novel romance: The Technology Acceptance Model with emotional attachment

Volume: 19, Issue: 4, Pages: 223 - 229
Published: Nov 1, 2011
Abstract
E-readers, or devices designed primarily for reading e-books, are taking the world by storm. Several papers in library studies and education have examined e-book consumption for academic reading. However, no previous marketing study has investigated consumers’ adoption of e-readers for pleasure reading. We address this gap by testing an extended version of the Technology Acceptance Model (TAM) with emotional attachment (TAME) in this context....
Paper Details
Title
A novel romance: The Technology Acceptance Model with emotional attachment
Published Date
Nov 1, 2011
Volume
19
Issue
4
Pages
223 - 229
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