When not to accentuate the positive: Re-examining valence effects in attribute framing
Volume: 124, Issue: 2, Pages: 95 - 109
Published: Jul 1, 2014
Abstract
While the expanding body of attribute framing literature provides keen insights into individual judgments and evaluations, a lack of theoretical perspective inhibits scholars from more fully extending research foci beyond a relatively straightforward examination of message content. The current research applies construal level theory to attribute framing research. The authors conduct a meta-analysis of 107 published articles and then conceptually...
Paper Details
Title
When not to accentuate the positive: Re-examining valence effects in attribute framing
Published Date
Jul 1, 2014
Volume
124
Issue
2
Pages
95 - 109
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