Understanding why people play fantasy sport: development of the Fantasy Sport Motivation Inventory (FanSMI)

The purpose of this study was to identify key motives for fantasy sport consumption and to develop a valid, reliable scale to measure these motives. A pool of 49 potential items was drawn from the literature and a qualitative study of participants (N=98). The identified items were subjected to exploratory factor analysis (EFA) (N=283) and confirmatory factor analysis (CFA) (N=376) in consecutive studies. The instrument consists of 36 items...