Response strategies for coping with the cognitive demands of attitude measures in surveys

This paper proposes that when optimally answering a survey question would require substantial cognitive effort, some repondents simply provide a satisfactory answer instead. This behaviour, called satisficing , can take the form of either (1) incomplete or biased information retrieval and/or information integration, or (2) no information retrieval or integration at all. Satisficing may lead respondents to employ a variety of response strategies,...