Narrative framing of consumer sentiment in online restaurant reviews
Abstract
The vast increase in online expressions of consumer sentiment offers a powerful new tool for studying consumer attitudes. To explore the narratives that consumers use to frame positive and negative sentiment online, we computationally investigate linguistic structure in 900,000 online restaurant reviews. Negative reviews, especially in expensive restaurants, were more likely to use features previously associated with narratives of trauma:...
Paper Details
Title
Narrative framing of consumer sentiment in online restaurant reviews
Published Date
Mar 23, 2014
Journal
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