The Blissful Ignorance Effect: Pre- versus Post-action Effects on Outcome Expectancies Arising from Precise and Vague Information
Abstract
This article examines the effects on outcome expectancies of precise versus vague information across two contexts: prior to an action taken by the consumer (pre-action) and after the action is taken (post-action). Across three experiments, we show that with vague information individuals are more optimistic of outcomes post-action compared to pre-action; this difference is attenuated with precise information. We term this inconsistency the...
Paper Details
Title
The Blissful Ignorance Effect: Pre- versus Post-action Effects on Outcome Expectancies Arising from Precise and Vague Information
Published Date
Dec 1, 2008
Journal
Volume
35
Issue
4
Pages
573 - 585
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