Subliminal mere exposure and explicit and implicit positive affective responses.

Volume: 25, Issue: 4, Pages: 726 - 729
Published: Jun 1, 2011
Abstract
Research suggests that repeated subliminal exposure to environmental stimuli enhances positive affective responses. To date, this research has primarily concentrated on the effects of repeated exposure on explicit measures of positive affect (PA). However, recent research suggests that repeated subliminal presentations may increase implicit PA as well. The present study tested this hypothesis. Participants were either subliminally primed with...
Paper Details
Title
Subliminal mere exposure and explicit and implicit positive affective responses.
Published Date
Jun 1, 2011
Volume
25
Issue
4
Pages
726 - 729
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