Where the Dimensions of Religion and Mass Media Social Marketing Campaigns Intersect
Abstract
This paper explores mass media social marketing practitioner insights of where the dimensions of religion and mass media social marketing campaigns intersect. Under an interpretive paradigm (Crotty, 1998), in-depth interviews were conducted with five expert mass media social marketing practitioners in Australia. The data was analysed qualitatively and three themes emerged from the results: (1) The dimensions of religion do have application in...
Paper Details
Title
Where the Dimensions of Religion and Mass Media Social Marketing Campaigns Intersect
Published Date
Apr 30, 2015
Journal
Volume
11
Issue
12
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