Children’s perception of their influence over purchases: the role of parental communication patterns

Volume: 20, Issue: 1, Pages: 55 - 66
Published: Feb 1, 2003
Abstract
Socialisation by children is seen as taking place within a socio‐cultural environment where family patterns of communication play a pivotal role. The socio‐ and concept‐orientation are two predominant parental communication styles that are likely to affect the perceived influence that children believe they hold. This study focuses on the perceived influence of children resulting from the communication pattern adopted by parents. Research is...
Paper Details
Title
Children’s perception of their influence over purchases: the role of parental communication patterns
Published Date
Feb 1, 2003
Volume
20
Issue
1
Pages
55 - 66
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