Innovation or imitation? The role of organizational culture
Abstract
Purpose Innovation is crucial for attaining a competitive advantage for companies. Innovation, versus imitation, motivates companies to launch new products and become pioneers on markets. Many factors have been shown to be determinants for supporting an organizational innovative orientation. One of them is organizational culture. The objective of this paper is to analyze the organizational culture that fosters or inhibits organizational...
Paper Details
Title
Innovation or imitation? The role of organizational culture
Published Date
Feb 8, 2011
Journal
Volume
49
Issue
1
Pages
55 - 72
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Notes
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