The effect of internal marketing on job satisfaction in health services: a pilot study in public hospitals in Northern Greece
Abstract
The purpose of this study was to explore the effect of internal marketing on job satisfaction in health services, particularly in public hospitals in Northern Greece. A questionnaire with three sections was used. The first one referred to internal marketing by using Foreman and Money's scale, while the second one contained questions on job satisfaction based on Stamps and Piermonte's work. The last section included demographic questions. Three...
Paper Details
Title
The effect of internal marketing on job satisfaction in health services: a pilot study in public hospitals in Northern Greece
Published Date
Oct 9, 2011
Journal
Volume
11
Issue
1
Pages
261 - 261
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