Communicator effectiveness in producing public conformity and private attitude change1
Abstract
Journal of PersonalityVolume 33, Issue 2 p. 233-255 Communicator effectiveness in producing public conformity and private attitude change1 Philip G. Zimbardo, Philip G. Zimbardo New York UniversitySearch for more papers by this authorMatisyohu Weisenberg, Matisyohu Weisenberg New York UniversitySearch for more papers by this authorIra Firestone, Ira Firestone New York UniversitySearch for more papers by this authorBurton Levy, Burton Levy Yale...
Paper Details
Title
Communicator effectiveness in producing public conformity and private attitude change1
Published Date
Jun 1, 1965
Journal
Volume
33
Issue
2
Pages
233 - 255
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