Criteria Employed For Go/No-Go Decisions When Developing Successful Highly Innovative Products
Abstract
Based on a sample of 77 highly innovative products, this study examines the usage and the relative importance of a set of go/no-go decision criteria at four major gates of the new product development (NPD) process. The findings reveal that go/no-go criteria can be grouped into five dimensions: strategic fit, technical feasibility, customer acceptance, market opportunity, and financial performance. Strategic fit dimension is mainly applied in...
Paper Details
Title
Criteria Employed For Go/No-Go Decisions When Developing Successful Highly Innovative Products
Published Date
May 1, 2004
Volume
33
Issue
4
Pages
307 - 316
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