Direct-to-consumer advertising and consumer welfare

Volume: 31, Issue: 2, Pages: 164 - 180
Published: Mar 1, 2013
Abstract
The welfare implications of direct-to-consumer advertising (DTCA) have garnered considerable attention and are complicated since the consumer delegates some decision-making authority to the physician, who is exposed to advertising as well. In this paper, I develop and estimate a structural model that explains the demand side behavior in the market for prescription drugs. I then use the estimated parameters of the model to compute the impact on...
Paper Details
Title
Direct-to-consumer advertising and consumer welfare
Published Date
Mar 1, 2013
Volume
31
Issue
2
Pages
164 - 180
Citation AnalysisPro
  • Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
  • Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.