Canadian Organic Food Consumers' Profile and Their Willingness to Pay Premium Prices

Volume: 24, Issue: 1, Pages: 1 - 21
Published: Feb 10, 2012
Abstract
Organic food (OF) consumers are concerned with health, safety, and quality of food they eat. However, not all OF consumers are equally “organic.” This article aims to offer more insights into the organic consumers’ profile by clustering Canadian OF consumers into market segments based on their usage rate and psychographic characteristics. Results show 3 distinct segments of OF consumers varying significantly in their motivations to buy OF in...
Paper Details
Title
Canadian Organic Food Consumers' Profile and Their Willingness to Pay Premium Prices
Published Date
Feb 10, 2012
Volume
24
Issue
1
Pages
1 - 21
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