A Meditation on Mediation: Evidence That Structural Equations Models Perform Better Than Regressions
Abstract
In this paper, we suggest ways to improve mediation analysis practice among consumer behavior researchers. We review the current methodology and demonstrate the superiority of structural equations modeling, both for assessing the classic mediation questions and for enabling researchers to extend beyond these basic inquiries. A series of simulations are presented to support the claim that the approach is superior. In addition to statistical...
Paper Details
Title
A Meditation on Mediation: Evidence That Structural Equations Models Perform Better Than Regressions
Published Date
Apr 1, 2007
Volume
17
Issue
2
Pages
139 - 153
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