Online behavioural intentions: an empirical investigation of antecedents and moderators
Abstract
Purpose – The current study aims to develop and extend existing research into online behavioural intentions of consumers' by proposing, operationalising, and testing a model of the antecedents of behavioural intentions that models and evaluates how switching costs and inducements moderate the behavioural intentions of online...
Paper Details
Title
Online behavioural intentions: an empirical investigation of antecedents and moderators
Published Date
Jun 5, 2007
Volume
41
Issue
5/6
Pages
512 - 536
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Notes
History