Rejoinder---Customer Satisfaction-Based Mispricing: Issues and Misconceptions

Volume: 28, Issue: 5, Pages: 836 - 845
Published: Sep 1, 2009
Abstract
We appreciate the opportunity to respond to the commentaries and additional analyses by Fornell et al. [Fornell, C., S. Mithas, F. V. Morgeson III. 2009a. The economic and statistical significance of stock returns on customer satisfaction. Marketing Sci. 28(5) 820--825] and Ittner et al. [Ittner, C., D. Larcker, D. Taylor. 2009. The stock market's pricing of customer satisfaction. Marketing Sci.25(5) 826--835]. Both studies have multiple...
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Paper Details
Title
Rejoinder---Customer Satisfaction-Based Mispricing: Issues and Misconceptions
Published Date
Sep 1, 2009
Volume
28
Issue
5
Pages
836 - 845
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