Basing bloggers' power on readers' satisfaction and loyalty

Volume: 38, Issue: 1, Pages: 78 - 94
Published: Jan 8, 2014
Abstract
Purpose – This study aims to present a conceptual model of how blog readers' perceptions of satisfaction generate blog loyalty, which in turn enhances bloggers' power. This study also seeks to investigate the moderating influence of subjective norms on the relationship between satisfaction and loyalty. Design/methodology/approach – The structural equation modelling approach was used to estimate a conceptual model based on survey data from blog...
Paper Details
Title
Basing bloggers' power on readers' satisfaction and loyalty
Published Date
Jan 8, 2014
Volume
38
Issue
1
Pages
78 - 94
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