Calorie information effects on consumers' food choices: Sources of observed gender heterogeneity

Volume: 67, Issue: 5, Pages: 964 - 973
Published: May 1, 2014
Abstract
A larger portion of males is overweight than is females. Females' food choices in comparison to those of males reflect the greater importance that females attribute to health and physical appearance; their more complex attitude toward risk; the greater esteem in which they hold home-cooked food; and sociological factors. This paper explores the variables that affect consumers' food choices, shedding light specifically on the choice process and...
Paper Details
Title
Calorie information effects on consumers' food choices: Sources of observed gender heterogeneity
Published Date
May 1, 2014
Volume
67
Issue
5
Pages
964 - 973
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