The Service Encounter: Diagnosing Favorable and Unfavorable Incidents

Volume: 54, Issue: 1, Pages: 71 - 71
Published: Jan 1, 1990
Abstract
The service encounter frequently is the service from the customer's point of view. Using the critical incident method, the authors collected 700 incidents from customers of airlines, hotels, and...
Paper Details
Title
The Service Encounter: Diagnosing Favorable and Unfavorable Incidents
Published Date
Jan 1, 1990
Volume
54
Issue
1
Pages
71 - 71
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