A REFINED VIEW OF GROUNDED THEORY AND ITS APPLICATION TO LOGISTICS RESEARCH
Abstract
Logistics research with an objective to construct theory and develop deeper insights into logistics social phenomena and test those theories relies on both qualitative and quantitative methods. Grounded theory is one powerful qualitative research tradition for the theory building objective, yet it is also one that is often misunderstood and misapplied. The result of this misunderstanding can, and has in other disciplines such as marketing and...
Paper Details
Title
A REFINED VIEW OF GROUNDED THEORY AND ITS APPLICATION TO LOGISTICS RESEARCH
Published Date
Mar 1, 2009
Volume
30
Issue
1
Pages
107 - 125
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